1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information Bell Road Mitsubishi collects through our website and other digital services, as well as information collected through our dealership operations and interactions with customers and prospective customers.

These interactions may include:

• Visiting or using our website;
• Requesting information about a vehicle;
• Requesting a price quote;
• Submitting a trade-in or vehicle appraisal request;
• Scheduling a test drive;
• Purchasing, financing, or leasing a vehicle;
• Applying for financing or submitting a credit application;
• Selling or trading a vehicle to us;
• Scheduling or receiving vehicle service or repairs;
• Purchasing parts or accessories;
• Communicating with our sales, finance, service, parts, or other departments;
• Communicating by telephone, email, text message, online chat, or web form;
• Participating in surveys, promotions, contests, or marketing programs;
• Responding to advertisements;
• Interacting with our social media pages;
• Applying for employment; or
• Otherwise interacting or conducting business with Bell Road Mitsubishi.

Bell Road Mitsubishi is an independently operated authorized Mitsubishi dealership. Mitsubishi Motors North America, Inc. ("MMNA") is a separate entity and maintains its own privacy policies governing information collected directly by MMNA. Third-party companies with which we conduct business may also maintain their own privacy policies.

2. INFORMATION WE MAY COLLECT

The information we collect depends on your relationship with us, how you interact with us, and the products or services you request.

Contact Information
Name, mailing address, email address, telephone or mobile number, business name, and other information necessary to communicate with you.

Vehicle Information
Vehicle identification number (VIN), make, model, model year, mileage, vehicle condition, license plate and registration information, ownership or lease information, purchase and trade-in information, vehicle history, service and repair history, and warranty information.

Government-Issued Identification
Driver's license information, state identification information, Social Security number, tax identification information, vehicle title information, and other government-issued identifiers necessary to complete a transaction or comply with applicable law.

Financial and Credit Information
Credit application information, Social Security number, income and employment information, credit history and creditworthiness, bank and payment information, down payment information, loan or lease information, current vehicle loan information, trade payoff information, and other information necessary to arrange or process financing or complete a transaction.

Information submitted in connection with a credit application may be provided to financial institutions, lenders, credit reporting agencies, verification providers, and other entities involved in evaluating or processing your application.

Transaction and Commercial Information
Vehicles purchased, leased, sold, or traded; products or services purchased; vehicle protection products; service contracts; optional products; parts and accessories; repair orders; service history; payments; customer preferences; and other dealership transactions.

Communications
Information you provide by telephone, email, text or SMS, website forms, online chat, customer service communications, surveys, social media, reviews, feedback, and other communications. Where permitted by law, telephone calls or other communications may be monitored or recorded for customer service, training, security, documentation, or quality-assurance purposes.

Website and Device Information
IP address, browser type, device type, operating system, device identifiers, pages visited, links clicked, referring website, date and time of visits, website activity, approximate geographic location derived from an IP address, and other internet or electronic network activity.

Marketing Information
Vehicles in which you have expressed interest, purchase or lease intentions, trade-in information, marketing preferences, responses to advertisements, promotions, website activity, and other information used to understand customer interests.

Employment Information
If you apply for employment, we may collect employment history, education, resume information, professional qualifications, references, contact information, and other information necessary to evaluate your application.

3. SOURCES OF INFORMATION

We may collect information directly from you; from our website; from telephone, email, SMS, and other communications; from dealership management and customer relationship management systems; from service and repair transactions; from vehicle manufacturers, including MMNA; from financial institutions and lenders; from credit reporting and verification services; from vehicle history providers; from government agencies and public records; from advertising and marketing companies; from lead-generation companies; from website providers; from analytics providers; from social media platforms; from vehicle marketplaces and automotive websites; from service providers and contractors; and from other sources permitted by law.

We may combine information received from different sources where permitted by applicable law.

4. HOW WE MAY USE INFORMATION

Bell Road Mitsubishi may use personal information for legitimate business and commercial purposes, including:

Vehicle Sales and Transactions
Respond to vehicle inquiries, provide price quotes, schedule appointments or test drives, evaluate trade-in vehicles, process vehicle purchases, sales, leases, or trades, prepare transaction documents, process titles and registrations, verify identity, complete required government documentation, and perform our contractual obligations.

Financing
Process credit applications, verify identity, income, employment, residence, or other information, submit applications to lenders, obtain credit information where authorized, arrange financing, process lender requirements, complete financing documents, and communicate with lenders concerning your transaction.

Service and Parts
Schedule service appointments, diagnose, maintain, or repair vehicles, prepare repair orders, process warranty claims, order parts, communicate regarding vehicle repairs, provide service reminders, maintain service histories, and process payments.

Customer Service
Respond to questions, address complaints or concerns, provide requested information, maintain records of customer communications, follow up regarding transactions or service, administer surveys, and improve customer service.

Marketing and Advertising
Subject to applicable law and your available choices, provide information about vehicles, products, or services; send promotional communications; provide special offers; conduct advertising campaigns; measure advertising effectiveness; customize marketing; create advertising audiences; contact prospective and existing customers; and understand customer interests.

Dealership Operations
Operate and manage the dealership, maintain accounting and transaction records, conduct business analytics, measure performance, improve our website and services, train employees, prevent fraud, protect dealership property, maintain security, manage risk, and obtain legal, accounting, or professional advice.

Legal and Regulatory Requirements
Comply with federal, state, or local laws; respond to subpoenas, court orders, or governmental requests; meet motor vehicle dealership regulatory requirements; complete title and registration requirements; meet tax and financial reporting requirements; prevent or investigate fraud; establish, exercise, or defend legal claims; enforce contracts; and protect the rights, property, and safety of Bell Road Mitsubishi, our customers, employees, and others.

5. HOW WE MAY DISCLOSE INFORMATION

We may disclose personal information when reasonably necessary to conduct dealership business, fulfill your requests, or comply with applicable law.

Vehicle Manufacturers and Distributors
Information may be provided to MMNA or another applicable vehicle manufacturer or distributor for vehicle sales reporting, warranty and recall administration, customer satisfaction programs, incentive programs, vehicle ownership records, and other manufacturer programs. The manufacturer's subsequent processing of information is governed by its own privacy policies.

Financial Institutions and Lenders
If you request financing, we may provide information to banks, credit unions, finance companies, manufacturer-affiliated finance companies, credit reporting agencies, identity verification providers, and other entities involved in evaluating or processing financing.

Government Agencies
Information may be disclosed to governmental entities as necessary for vehicle titling, registration, tax reporting, regulatory compliance, law enforcement, and other legally required purposes.

Service Providers and Contractors
We may provide information to website providers, customer relationship management providers, dealer management systems, data hosting companies, payment processors, marketing companies, advertising platforms, analytics companies, vehicle history providers, communication providers, warranty administrators, service contract providers, vehicle protection product providers, transportation providers, data-security providers, and other vendors supporting dealership operations.

Professional Advisors
Information may be provided when appropriate to our attorneys, accountants, auditors, insurance providers, consultants, and other professional advisors.

Business Transactions
Information may be disclosed as part of an actual or proposed sale of the dealership or dealership assets, merger, acquisition, financing, reorganization, or other business transaction.

Legal Requirements and Protection of Rights
We may disclose information if we reasonably believe disclosure is necessary to comply with applicable law, respond to a subpoena or court order, cooperate with law enforcement or regulators, investigate fraud or unlawful activity, protect our legal rights, enforce agreements, or protect the safety or property of Bell Road Mitsubishi, our customers, employees, or others.

With Your Consent or At Your Direction
We may disclose information when you authorize or direct us to do so.

6. FINANCIAL INFORMATION

Certain personal information collected in connection with financing or other financial products may be subject to federal or state financial privacy laws, including the Gramm-Leach-Bliley Act ("GLBA"), where applicable.

When legally required, Bell Road Mitsubishi may provide customers with separate financial privacy notices explaining how nonpublic personal financial information is collected, disclosed, and protected.

Nothing in this online Privacy Policy is intended to replace any separate privacy notice that Bell Road Mitsubishi is legally required to provide in connection with a financial transaction.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, web beacons, tags, scripts, and similar technologies. These technologies may help us operate our website, remember preferences, measure website traffic, understand how visitors use our website, improve functionality, measure advertising effectiveness, prevent fraud, provide relevant advertising, and improve customer experience.

Essential Cookies
These technologies may be necessary for basic website functionality, security, and requested services.

Analytics and Performance
We and our service providers may use analytics technologies to understand website usage, traffic, interactions, and performance.

Advertising Technologies
We may use advertising technologies to measure advertising effectiveness and deliver advertising that may be more relevant to users.

Our website vendors and advertising partners may change from time to time. Third parties may process information according to their own privacy policies.

8. THIRD-PARTY ANALYTICS AND ADVERTISING

Our website may use third-party analytics, advertising, or marketing technologies, potentially including services provided by companies such as Google, Meta/Facebook, Microsoft/Bing, YouTube, TikTok, automotive advertising providers, website analytics providers, and other digital marketing platforms.

These companies may use cookies, pixels, or similar technologies to collect information about interactions with our website. Bell Road Mitsubishi does not control the privacy practices of independent third parties. We encourage you to review their respective privacy policies.

9. INTEREST-BASED ADVERTISING AND COOKIE CHOICES

Depending on our website configuration and applicable law, you may have options to manage cookies through a cookie consent tool or your browser settings. Most browsers allow users to block cookies, delete existing cookies, receive warnings before cookies are stored, or restrict certain tracking technologies. Disabling cookies may affect website functionality.

You may also learn more about interest-based advertising and available opt-out mechanisms through:

• Digital Advertising Alliance: https://optout.aboutads.info/
• Network Advertising Initiative: https://optout.networkadvertising.org/

Opting out of interest-based advertising does not necessarily prevent you from receiving advertising. It generally means participating companies will not use certain information to personalize advertisements based on your online activity.

10. COMMUNICATIONS AND MARKETING PREFERENCES

Email
You may unsubscribe from promotional emails by using the unsubscribe instructions included in the communication or by contacting us.

Text Messages
Where Bell Road Mitsubishi offers SMS or text-message communications, consent to receive marketing text messages is not a condition of purchasing goods or services unless otherwise expressly permitted by law. You may generally opt out of promotional text messages by replying STOP to the applicable message. Message and data rates may apply depending upon your wireless carrier and service plan. Transactional or service-related communications may still be sent when permitted by law.

Telephone
You may communicate your marketing preferences to us by calling 602-283-5100.

11. CHAT AND AUTOMATED COMMUNICATION TECHNOLOGY

Our website or service providers may offer online chat, virtual assistant, artificial intelligence, or other automated communication features. If you use these services, information you provide during the interaction may be collected and retained. Communications may also be processed or stored by a third-party service provider operating the technology on our behalf.

We may use these communications for responding to inquiries, customer service, appointment scheduling, lead management, quality assurance, training, fraud prevention, and security.

Automated systems may not always provide complete or accurate information. Important information concerning a vehicle purchase, financing, service, warranty, or other transaction should be confirmed directly with an authorized Bell Road Mitsubishi representative.

12. VIDEO AND DIGITAL CONTENT

Our website may contain videos or other audiovisual materials. Third-party video hosting, analytics, social media, or advertising providers may collect information concerning your interaction with such content through cookies, pixels, or similar technologies.

Where required by applicable law, we will obtain appropriate consent before collecting or disclosing information concerning video-viewing activity. You may be able to restrict certain tracking technologies through available cookie settings or browser controls.

13. SECURITY OF PERSONAL INFORMATION

Bell Road Mitsubishi recognizes the importance of protecting personal information. We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, loss, or disclosure. These measures may include access controls, employee procedures, physical security, network and system protections, vendor controls, authentication procedures, and other appropriate safeguards.

However, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or maintained by us. Customers should also take appropriate measures to protect passwords, account credentials, Social Security numbers, financial information, and other sensitive information.

14. RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary to complete the purpose for which it was collected; maintain customer and transaction records; provide requested products or services; meet manufacturer requirements; satisfy accounting requirements; comply with legal and regulatory obligations; resolve disputes; prevent fraud; enforce agreements; establish or defend legal claims; and conduct legitimate dealership business.

Retention periods vary based on the nature of the information, transaction, and applicable legal requirements. Information may be retained longer when required by law, litigation holds, regulatory obligations, contractual obligations, fraud prevention requirements, or other legitimate business needs. We may retain de-identified or aggregated information where permitted by law.

15. ACCURACY AND CORRECTION OF INFORMATION

We want the personal information we maintain to be reasonably accurate and current. If you believe information maintained by Bell Road Mitsubishi is inaccurate, you may contact us at sales@bellroadmitsubishi.com. For information specifically related to vehicle service, you may contact service@bellroadmitsubishi.com.

We may request additional information to verify your identity before correcting or providing personal information. Certain information cannot be altered if changing it would violate legal, regulatory, contractual, accounting, vehicle title, financing, warranty, or recordkeeping requirements.

16. THIRD-PARTY WEBSITES

Our website may contain links to websites or applications operated by third parties. Once you leave a Bell Road Mitsubishi-controlled website, the privacy practices of the third party will govern your interaction with that website or service.

Bell Road Mitsubishi does not control and is not responsible for the privacy, security, content, or practices of independent third-party websites. We encourage users to review the privacy policies of websites they visit.

17. CHILDREN'S PRIVACY

Our website and dealership services are intended for adults and individuals legally able to conduct vehicle-related transactions. We do not knowingly collect personal information online from children under 13 in a manner prohibited by applicable law.

If we learn that we have improperly collected personal information from a child, we will take reasonable steps to delete it as required by law.

18. YOUR PRIVACY CHOICES AND REQUESTS

Depending on where you reside and applicable law, you may have rights regarding your personal information. These rights may include the ability to request access to certain personal information, correction of inaccurate personal information, deletion of certain personal information, information regarding how personal information is used or disclosed, or opt-out of certain uses or disclosures where required by applicable law.

These rights are not absolute and may be subject to legal exceptions. Bell Road Mitsubishi may be required to retain information relating to vehicle sales, financing, titles and registration, tax records, service and repair transactions, warranty claims, accounting, fraud prevention, regulatory compliance, litigation, and other legal obligations.

We may verify your identity before responding to a privacy request.

19. STATE-SPECIFIC PRIVACY RIGHTS

Residents of states with comprehensive consumer privacy laws may have additional rights under applicable law. Bell Road Mitsubishi will honor legally applicable privacy rights based upon the consumer's state of residence and the applicability of the relevant law to Bell Road Mitsubishi.

Depending upon applicable law, these rights may include the right to access, correct, delete, opt out of certain targeted advertising, profiling, sale, or sharing, and the right to non-discrimination. Before processing certain privacy requests, we may take reasonable steps to verify the identity and authority of the person making the request.

20. CALIFORNIA PRIVACY DISCLOSURES

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), if and to the extent the CCPA applies to Bell Road Mitsubishi and the information at issue.

Certain information maintained by automobile dealerships may be governed by or exempt from portions of the CCPA because it is subject to other federal or state laws, including certain information regulated by the Gramm-Leach-Bliley Act, Fair Credit Reporting Act, Driver's Privacy Protection Act, or other financial and automotive laws.

Where the CCPA applies, California consumers may have rights to know, delete, correct, opt out of sale or sharing, and receive non-discriminatory treatment, subject to applicable exceptions.

Use of cookies, pixels, advertising technology, or analytics providers may constitute "sharing" or "sale" under California law in certain circumstances. Where legally required, Bell Road Mitsubishi will provide an appropriate mechanism for exercising these rights.

Bell Road Mitsubishi may collect sensitive personal information necessary to conduct automotive transactions, including driver's license information, Social Security numbers, financial information, and account information. We use sensitive personal information for legitimate purposes associated with transactions, financing, identity verification, fraud prevention, legal compliance, and other permitted business purposes.

21. CATEGORIES OF PERSONAL INFORMATION

Depending on your interaction with Bell Road Mitsubishi, we may collect identifiers; contact information; government-issued identifiers; financial information; commercial information; vehicle information; internet or electronic network activity; approximate geolocation information; audio or electronic communications; employment-related information; education information provided by job applicants; inferences regarding customer interests or preferences; and sensitive personal information necessary for dealership transactions.

We do not necessarily collect every category from every individual.

22. CATEGORIES OF SOURCES

Personal information may be obtained from consumers directly, dealership transactions, website interactions, lead providers, vehicle manufacturers, financial institutions, credit reporting or verification providers, service providers, advertising and marketing providers, vehicle history providers, government entities, public records, and other lawful sources.

23. BUSINESS PURPOSES FOR COLLECTION AND DISCLOSURE

We may collect or disclose personal information for completing vehicle transactions, processing financing, providing service or repairs, processing payments, providing customer service, verifying customer information, maintaining customer accounts, advertising and marketing, website analytics, fraud prevention, security, legal and regulatory compliance, accounting and recordkeeping, warranty administration, manufacturer reporting, processing title and registration documentation, responding to customer requests, and operating Bell Road Mitsubishi.

24. AUTHORIZED AGENTS

Where permitted by applicable privacy law, you may designate an authorized agent to submit a privacy request on your behalf. We may require documentation establishing the agent's authority and may separately verify your identity before processing the request.

We reserve the right to deny an authorized-agent request when we cannot reasonably verify the consumer's identity or the agent's authority, as permitted by law.

25. UPDATES TO THIS PRIVACY POLICY

Bell Road Mitsubishi may modify this Privacy Policy periodically to reflect changes in our information practices, dealership operations, technology, vendors, applicable law, or other business or legal requirements.

When this Privacy Policy is revised, the updated version will be posted with a revised "Last Updated" date. Your continued interaction with our website or services after an updated policy becomes effective will be subject to the updated policy to the extent permitted by applicable law.

26. MITSUBISHI MOTORS NORTH AMERICA

Bell Road Mitsubishi is an authorized Mitsubishi dealership. Mitsubishi Motors North America, Inc. is a separate entity and may independently collect and process customer and vehicle information.

Information provided by Bell Road Mitsubishi to MMNA for warranty administration, sales reporting, recalls, customer satisfaction programs, incentives, or other manufacturer purposes may subsequently be governed by MMNA's own privacy notices and policies. Bell Road Mitsubishi does not control MMNA's independent privacy practices.

27. CONTACT BELL ROAD MITSUBISHI

If you have questions about this Privacy Policy, our information practices, or would like to submit a privacy-related request, please contact:

General, Sales, and Privacy Requests: sales@bellroadmitsubishi.com
Service-Related Requests: service@bellroadmitsubishi.com

When submitting a privacy request, please provide sufficient information for us to identify you and understand your request. For your protection, we may request additional information to verify your identity before providing, correcting, or deleting personal information.

Please do not send Social Security numbers, driver's license images, financial account numbers, passwords, or other highly sensitive information through ordinary email unless specifically requested through a secure method.